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e.l.f. Beauty To Shutter Retail Stores

CFO departure also announced by firm.

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By: Christine Esposito

Editor-in-Chief

e.l.f. Beauty said it will shutter its 22 company-owned stores. The announcement came as the firm released its year-end financials.   The move will “enable a reallocation of investment against the e.l.f. brand and prioritization of national retailer and digital channels,” according to a statement from the company.   “2018 was a challenging year with net sales of $267 million, down one percent from last year, driven by headwinds in tracked channels. Despite this, we improved our overall margi...

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